Digg-able Ad Program to Launch This Week

In today’s blog post by Chief Strategy Officer Mike Maser, Digg announced that it will be rolling out its beta ad program later this week. In addition to the community’s existing banner ads, the company is launching an initial set of ads to appear in rotation with regular content. From here, users will interact with the ads in the same way they interact with articles – by digging, burying and commenting on them. Advertising with a high number of Diggs will fetch lower ad revenue and buried advertisers will be charged more.

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  Digg has just announced that it’s going to begin rolling out Digg Ads, the site’s innovative and experimental advertising product that invites users to vote on which ads they like best, over the next week…
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  Two months ago, DiggDigg announced a lynchpin in its revenue strategy: Digg Ads. The program, an attempt to fix the company’s inability to turn a profit, allows users to vote on specific ads within the homepage feed…
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  Video ad network Tremor Media is in the middle of a company-wide reorg-and co-founder and COO Andrew Reis, as well as Chief Strategy Officer Jesse Chenard, have left as part of the process…
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  Google was not liable for the content of adverts that appeared on its search pages even though it made suggestions about what terms an advertiser should associate with…

• Digg Ads To Begin Testing This Week
• Digg Ads Are Here: Will Users Bury Them Into Oblivion?
• Industry Moves: Tremor Media COO, CSO Out In Management Shakeup
• Google’s ‘neutral’ ad tool escapes fraud liability, says US court
• Is Facebook Pulling an Apple With Its Ad Guidelines?
• Digg will finally allow other sites, apps to add content
• Delicious Joins the Twitter Era
• Widgets, Banner Ads Are Out: E-Commerce, Branded Entertainment Are In
• Digg Opening Up? New Read/Write API Coming Soon
• The Kevin Rose-Ashton Kutcher Bromance Is Bad For Digg

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