Twitter is Top Social Media Platform at Fortune 100 Companies

Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, Twitter easily takes the top spot, according to a recent study from PR firm Burson-Marsteller.

According to their findings, 54 percent of the Fortune 100 have a Twitter presence, 32 percent have a blog, and 29 percent have an active Facebook Page. Moreover, at companies using only one of these tools, at 76 percent of them, the tool of choice is Twitter.

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  As everyone rushes on the covered wagons to find marketing gold in social-media land, I thought it made sense to provide some color as it relates to users of social media…
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  Back on July 20th, Texas A&M University put out a press release declaring they have the “second-largest fan base of any university-sponsored site worldwide on the popular Internet social media site [FacebookFacebook]” (really)…
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